Four for the Holiday
This project marked a significant agency triumph by transforming the Cricket characters from a flat, personality-lacking world into vibrant personalities. To kick off the launch, we envisioned the characters as actors debuting in their own holiday movie. Collaborating with Pixar animators, we meticulously reimagined Cricket, giving it the makeover it deserved just in time for the festive season. Look forward to cameos from rapper TI and WWE stars in the film!
digital video
One Show 2019 Merit
Cannes Digital Craft Lions 2019 Bronze
press junket video
To bring this idea to life, we utilized a cutting-edge real-time capture technology to allow the actors behind our animated Cricket characters to participate in a social live-stream event. The actors were transformed on-screen, in real-time to embody their animated counterparts and answer host queries, audience questions and participate in fun on-camera games – all to promote their recent film, Four for the Holidays.
This innovative and original technology gave people a chance to talk to animated characters in real-time for the first time ever, setting a new standard in branding and animated movie promotion.
It became one of the most successful social initiatives in the brand’s history, garnering over 10M impressions, over 5M views and 5M engagements.
out of home
digital
